Course Title: Marketing Essentials

Course Title: Marketing Applications

Course Title: E-Commerce Marketing

Course Title: Marketing OJT

MARKETING ESSENTIALS - Mr. Kennedy

COURSE DESCRIPTION: The purpose of this course is to develop the competencies essential to marketing. These competencies include human relations, employability, communication, math, and economic skills. The fundamentals of marketing and selling are also included.

MARKETING APPLICATIONS - Mr. Kennedy

COURSE DESCRIPTION: This course is designed to provide students with an in-depth study of marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of marketing occupations.

E-COMMERCE MARKETING - Mr. Kennedy

COURSE DESCRIPTION: This course is designed to provide students with general knowledge of the use of the World Wide Web as a marketing tool including the development of a web site and supporting marketing activities including the management of an internet marketing campaign

MARKETING OJT - Mr. Kennedy

COURSE DESCRIPTION: Cooperative training (OJT) is highly recommended for use with this program as a work-based learning experience. When OJT is offered, each student is required to have a training agreement and a training plan, signed by the student, parent/guardian, teacher/coordinator, and employer. The training plan shall include a diverse list of instructional objectives and on-the-job and in-school learning experiences. The workstation shall reflect equipment, skills, and tasks relevant to the occupation the student has chosen as a career goal. The student must receive compensation for work performed.

The OJT course may be taken by a student for one or more semesters at the secondary level enabling the student to earn multiple credits. The specific student performance standards, which the student must achieve to earn credit, must be specified in the OJT training plan.

Contact Mr. Kennedy for more information.